The Living Room Candidate

Go to the website of The Museum of the Moving Image

1.Think about the following quotations and be prepared to discuss them in class:

“The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process.”

-Democratic candidate Adlai Stevenson, 1956

“Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it.”

-Television producer and Nixon campaign consultant Roger Ailes, 1968

With which quotation do you agree more? In your answer, explain what kind of effect TV advertising has had on the American political process?

2. How much power does the media have to shape public opinion and effect the outcome of elections?
Use the terms: selective perception, selective exposure, and political socialization in your answer.

3. View at least five ads
on The Museum of the Moving Image web site. Think about which ads are the most and the least effective and be prepared to share the ad you think is most effective and your reason for why it is effective with class.

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